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Confidential — 2025
Media Partnership Proposal

Turning Field Work
Into Business Leverage.

On-site photo and video documentation that becomes permanent operational proof, driving wins, recruitment, and authority long after project closeout.

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Connecticut · Media Partnership · 2025 kranedigital.com · Scroll to begin
01 — Executive Summary

Your best work shouldn't disappear
when the project closes.

John J. Brennan Construction has spent decades building Connecticut's infrastructure with precision and expertise that separates you from competitors.

Krane Digital turns that active jobsite work into strategic proof — photo, video, and drone documentation that becomes reusable infrastructure for pursuits, recruitment, and reputation. Evidence that works long after the last truck leaves.

Reels & Photos

Platform-ready content captured on your active sites — no staging, no extra effort from your team

Managed Pipeline

Consistent posting on a schedule — written, approved, and published without touching your plate

Permanent Asset Library

Every shoot builds a growing archive usable across social, web, and business development — indefinitely

This isn't content for the sake of posting. It's a system that converts field execution into business leverage.
02 — Objectives Three goals. One system.
01
Authority

Owners, GCs, and public agencies make decisions based on who they've seen doing the work. Documented field presence turns Brennan's track record into visible market proof.

02
Recruiting

Qualified field talent chooses companies they can see themselves working for. Authentic jobsite content is the most direct recruiting tool available — no job board required.

03
Consistency

One strong post is forgettable. A structured, ongoing presence compounds over time — building recognition with the same owners, PMs, and tradespeople month after month.

03 — How It Works

We show up.
That's where it starts.

01
Capture

On-site shoot — ground level and drone — timed around active operations. We come to the work.

On Location
02
Edit

Full post-production. Color grading, cuts, captions, and platform-optimized formats for every channel.

Post-Production
03
Approval

A simple review step before anything is scheduled. You stay in control without managing the process.

Your Review
04
Publish

Distributed across social, web, and recruiting channels — timed for maximum reach and engagement.

Live
Ground & Aerial Capture
Real Crews. Real Conditions.
No Staging. No Actors.
04 — What's Included

Full-service social media management
in every tier.

Caption Writing

Every post gets purpose-built copy — not generic captions, but language that positions Brennan correctly

Content Planning

A forward-looking content calendar aligned to your active projects and upcoming milestones

Scheduling & Publishing

Posting is fully managed — optimized timing, platform formatting, and consistent cadence on autopilot

Approval Workflow

Nothing publishes without your sign-off — keeps your brand protected without adding to your workload

Content rotates between photo and video to maximize reach and sustain engagement over time.
Tier 1 of 3
Foundation
Presence
$2,500
/month
Maintain Visibility

Best for companies that want to establish a consistent presence and start building a content foundation.

What's Included
2 hrs
On-site coverage
2
Reels produced
15
Photos delivered
2x
Posts per week
Caption writing & content planning
Scheduling & publishing
Client approval before anything goes live
Coverage distributable across multiple sites
Tier 2 of 3
Growth &
Positioning
$4,500
/month
Build Authority

Best for companies ready to strengthen market positioning and use content as a recruiting tool.

What's Included
4 hrs
On-site coverage
4
Reels produced
30
Photos delivered
3x
Posts per week
Caption writing & content planning
Scheduling & publishing
Client approval before anything goes live
Coverage distributable across multiple sites
1 website video per month
Tier 3 of 3
Full Media
Integration
$6,000
/month
Own the Space

Best for companies committed to maximum visibility, recruiting impact, and long-term market dominance.

What's Included
6 hrs
On-site coverage
6
Reels produced
50+
Photos delivered
4x
Posts per week
Caption writing & content planning
Scheduling & publishing
Client approval before anything goes live
Coverage distributable across multiple sites
2 website videos per month
One-Off Option

Project-Based
Media Capture

$3,500$6,000
per project

Ideal for project milestones, high-visibility work, or targeted recruiting pushes where a single strong piece of content is the goal.

What's Included
Half or Full-Day Shoot

On-site capture scheduled around your active operations

3–5 Produced Videos

Fully edited reels and short-form content ready to deploy

20–30 Photos

High-resolution stills for social, web, and recruiting use

Optional: Long-Form Feature

A full project story — built for your website or LinkedIn

Add-on
06 — Project Coordination

Send us five things.
We handle the rest.

Active project list

What's currently running on-site

Site locations

Where the work is happening

Scope of work

What's being built or installed

On-site contact

Who to connect with on the day

Milestones

Key moments worth capturing

Krane Digital handles everything else.

Two weeks' notice is all we need — short notice accommodated when possible.

08 — Ramp-Up Structure

A two-month launch
built for momentum.

Month 1
Capture Phase
  • On-site content collection begins
  • Initial content library is established
  • Content capture, organization & editing
  • Approval preparation underway
Month 2
Activation Phase
  • Posting begins across platforms
  • Content deployed on schedule
  • Early performance insights gathered
  • Ongoing rolling deployment begins
Ongoing
Full Operation
  • Rolling monthly content delivery
  • Formatted for social, web & BD use
  • Continuous capture optimization
  • Growing permanent asset library
09 — Delivery

Content ready to deploy
across every channel.

Initial content deploys at the start of Month 2. From there, delivery continues on a rolling monthly basis.

Social Media

Reels and photos posted on a consistent schedule across LinkedIn, Instagram, and Facebook

Website Use

Video and photo assets formatted for homepage, project pages, and ongoing site updates

Recruiting Materials

Authentic jobsite content that attracts qualified field talent without paid job ads

Business Development

A growing visual portfolio that builds credibility with owners, GCs, and new clients

Every asset is yours to keep — the library grows with every shoot and never expires.
10 — Terms

Simple terms.
Built on confidence.

No complicated contracts. No hidden fees. The partnership is designed to be low-risk and easy to manage — so you can focus on the work, not the fine print.

12 Month agreement
60 Day guarantee
0 Hidden fees
12-Month Partnership Agreement
Upgrade or Downgrade Tier Anytime
Travel Included for All CT Job Sites
60-Day Guarantee

Complete the ramp-up period and if you aren't satisfied, cancel with no further obligation.

11 — Why Krane Digital

Construction is
our entire focus.

We work exclusively with construction companies. Not marketing agencies that dabble in construction — companies like Brennan are our entire focus.

FAA Part 107 Certified

Licensed commercial drone operation for legal, professional aerial capture on any jobsite

OSHA 30 Certified

Full site access without slowing operations — we understand and follow jobsite safety protocols

Amtrak Contractor Safety

Cleared for rail corridor work — no restrictions on the projects we can document

Construction Only

Every process, workflow, and piece of content we produce is built around the construction industry

The content we produce isn't polished for aesthetics. It's accurate to the work — which is exactly what makes it valuable.
Next Steps

Let's Put
Your Work
To Use.

You're already doing the work.
Now it's time to capture it
and leverage it.

Krane Digital
01
Choose Your Tier

Select the package that matches Brennan's current goals and capacity.

02
Flag Active Projects

Identify two or three live job sites for our first round of capture.

03
Book the First Shoot

We coordinate around your schedule — no disruption to operations.

Get Started